Our Story
As two corporate professionals working in the USA, we saw a lot of friends and colleagues choosing less when it came to diamond jewelry due to high prices and limited options, particularly for men. So, we brought together our backgrounds in gemology, design, and business to identify a way to close this gap between dreams and reality. We then quit our secure jobs and created what we couldn't find ourselves: diamond jewelry that won’t ask you to choose between your desires and your bank account. Then COVID struck, and one of the corners of our house became Diagaa’s first office. Sometimes, the best things have small beginnings. Isn't it? And guess what? Now, we've got ourselves a grown-up office! No more balancing coffee mugs on laptops (seriously, it was a thing). Now we’re in business, literally, proving that drop-dead gorgeous jewelry doesn’t have to drop your entire paycheck. Sparkle smarter, not harder! From ideation to completion, each Diagaa piece is lovingly borne out of our hands with precision, patience, and pride since its foundation in 2023.
Why We Do Things Differently?
Since day one, we’ve been different. We ditched the old luxury brand model with its high markups and exclusivity. Rather, we focused on transparency - hand-made designs and ethically sourced materials without going too far on prices.
Customization is another strength of Diagaa. We wanted people to have a chance to design something uniquely their own, so we offer with free custom design services.
Even now, when someone picks from our collections or works with us to design an entirely new piece, the goal remains the same: make it possible for everyone to find or create their perfect design with no compromises.
What We Stand For ?
At the heart of Diagaa lies a simple mantra: luxury jewelry isn’t about how much it costs but about the thought, effort, and care behind each piece. Because, we believe that the real beauty of luxury is in the details - in meticulous cuts, flawless designs, and the hard work of the people behind it.
Our values revolve around inclusivity, transparency, and accessibility. We’re committed to making sure no one is denied a chance to own something special as a diamond. After all, we aren’t just selling jewelry; we’re making it easier for you to commemorate life’s special moments with something thoughtful and memorable.
We're building a brand you can trust rather than solely focusing on monetary gains, as we believe that reputation is something that can be built only once. And when it's built on honesty and strong ethics, it’s worth more than fleeting financial prosperity.
Heritage That Shapes Our Vision
Though Diagaa’s inspiration was born in the boardroom of a corporate company, its heart and soul stretch far deeper. Diamonds and design aren’t just passions - they’re part of our DNA. My husband, a 2nd generation certified gemologist, developed his fascination with diamonds from his father, a man who could tell a diamond's story with just a glance. I, on the other hand, come from a world of intricate design, with a father who instilled in me a love for transforming textiles into works of art. It was only natural that our paths would converge, and our love story would intertwine with the brilliance of diamonds. This legacy of appreciating the beauty and value of diamonds has been passed down to us, shaping our vision for Diagaa.
Surrounded by the glimmer of diamonds and the artistry of creation, our childhood felt like stepping into a world of endless wonder. We stood mesmerized, watching as lifeless materials came alive, morphing into lively treasures that seemed to hold their own stories. These early experiences shaped our love for artistry, planting the seeds of a dream that would eventually become Diagaa. Our shared heritage and love for design gave us the confidence to build something exceptional. Diagaa is an extension of our passion and commitment to crafting pieces that carry meaning and emotion. Every creation tells a story, fusing our past, our expertise, and the beauty of individuality.
Mission
Making luxury jewelry available to all without sacrificing quality. Ensuring everyone (yes, everyone) has options they would love to choose from.
Vision
We're building a brand in which luxury is measured by craftsmanship and not by zeros in the price tag. Where men don’t get just a tiny section at the jewelry store. Where transparency isn’t merely a phrase - it’s everything we do. We're Diagaa. We make beautiful diamond and gemstone jewelry for people who want the best things in life. For everyone who’s ever said, "Oh! I love it! But maybe next year." And if you can’t find what you're looking for, we offer a custom design service with a complimentary consultation. Why? Because we don't presume your ‘perfect piece’ already exists - even though it should. We’re grounded by the strong roots that give us the strength to flourish and grow for years to come. Our mission serves as a constant reminder about how persistence, grace, and gratitude can turn every hurdle into a lesson, every day into a blessing, and every moment into a treasured memory. All the diamonds and jewelry of Diagaa are certified by world-renowned laboratories, such as GIA, IGI, and SGL, as we feel you deserve to know what you’re getting. And yes, we are likely to disrupt some industry norms. For good, of course!