What Is White Gold? The Complete Guide to Understanding
You have been hearing a lot about white gold recently, ain't it? It was meant to, because white gold is not just a type of gold now. It has become the most admired gold color type. You might be asking what is so cool about that; there are only three types of gold: yellow, rose, and white, and it is not popular out of hundreds of options.
But dear reader, let me tell you, there are so many types of gold colors available, and these three are the most popular out of them. But anyway, this guide is purely for white gold. It is the handbook about white gold that gradually sweeps through every aspect of white gold and leads you to the decision whether it is the one waiting for you, or whether rose and yellow gold are those candidates.
What Is White Gold?

In simple words, white gold is the silver version of gold, which looks like platinum. And in fact, it was invented to substitute for platinum. In the 20th century, platinum was being used for industrial and military purposes, but as it was too expensive, jewelers had to find an alternative to platinum, and they eventually found one with white gold.
Now, as you probably know, pure gold comes in a yellow color, which is 24K gold. When this 24K yellow gold is mixed with a certain amount of white metal, which we technically call an alloy, that yellow gold converts its color into not pure white, but yellowish white. Then how does that yellowish white gold become pure silvery white? Well, because of rhodium plating.
What Is Rhodium-Plated White Gold?
Rhodium plating is absolutely necessary for every white gold jewelry, especially for 18K white gold jewelry, because, as we discussed, when alloyed, white gold is not purely white. It has the yellowish tone of pure gold still popping out. Rhodium plating is the white layer jewelers put on it.
Rhodium, interestingly, is a metal from the platinum group of metals, so it looks like platinum. Rhodium plating is the one aspect you will always have to care for with white gold jewelry, because it is a plating; it wears out if you wear your jewelry daily with stress and surface clashes. So it is recommended to re-rhodium plate your jewelry every year.
Anyway, let's find out how white gold is made and what kind of alloys are used to make it.
What Is White Gold Made Of?
White gold is made in two ways. Those two distinctive ways use different kinds of alloy metals. One is nickel-based white gold, and the other is palladium-based white gold. Although the end product is white gold, what makes them different? Why are both required? Well, except for color, everything is different with nickel- and palladium-based white gold, and those differences are worth knowing before you pick up the one that might cause an allergy.
Nickel-Based White Gold
When jewelers started making white gold in the 20th century, nickel was the alloy metal they used, and it is still being used, but less extensively for jewelry, because nickel is the most common cause of skin-related allergies. Nobody would like it if a precious metal like gold harmed their skin, so jewelers came up with a safer and skin-friendly alternative, palladium-based white gold.
Palladium-Based White Gold
This one is a more modern and skin-friendly alternative to nickel white gold, but that is not the only trait because of which jewelers use palladium-based white gold. Palladium is a naturally white platinum-group metal, rare, hypoallergenic, and inherently closer to the color jewelers are trying to achieve. An alloy built around palladium requires less color-masking from rhodium plating and causes no allergic reactions.
With all these types, colors, and chemical compositions of white gold, one thing you must know is the karat, because white gold is certainly not pure 24K gold. So what karat is white gold?
What Karat Is White Gold?

Karat is the identity of pure gold. Remember, pure gold, not any kind of gold. If someone tells you it's 20K gold, you will have to count. If 24K gold is 100% gold, then what percentage of gold does 20K have? It will be 83.33%. That means 20K gold, whether it is white gold or any other color, has 83.33 parts of pure gold out of a hundred. But let us make one thing clear.
You will rarely see white gold jewelry beyond 18K
That is because in higher karat white gold like 20K, 21K, or 22K, the yellow color of pure gold overpowers the white color of the alloy metals. So the majority of white gold jewelry is either made of 18K, 14K, or 10K white gold.
What Is 18K White Gold?
18K white gold has 75% pure gold and 25% alloy metals. As it has more pure gold content, it is softer and less scratch-resistant than 14K and 10K white gold, and highly priced as well. Because of this, 18K white gold jewelry is not as appropriate for daily wear as 10K and 14K, but for special occasions it makes a more royal-looking piece.
What Is the Difference Between 10K and 14K White Gold?
14K white gold contains 58.3% pure gold. The remaining 41.7% is alloy metals. 10K white gold contains 41.7% pure gold. The remaining 58.3% is alloy metals. 10K is more durable than 14K white gold and less expensive. For active people, for everyday pieces worn through work and sport, this durability is a real advantage.
But in terms of balance of durability and color, 14K gold is the balanced version and the most popular choice for fine jewelry in the United States. For engagement rings, wedding bands, or any piece that will be worn every day for decades, 14K white gold is a thoughtful, practical, and widely respected choice.
White Gold vs Yellow Gold vs Rose Gold


This is the question that would have made you read about white gold, right? Because we see people compare gold options mostly to know how each color of gold looks with a particular stone, setting, style, and price, of course. And they should.
Believe it or not, yellow gold, rose gold, and white gold at the same karat level, let's say 18K, contain the same amount of pure gold. We are not talking about 20K or more here, because rose and white gold can rarely be made in those categories. So yes, at the same karat, all gold types have the same amount of pure gold. The thing they do not have in common is the alloy metals.
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Yellow gold uses copper.
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White gold uses palladium.
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Rose gold uses copper plus a small percentage of silver.
Another distinction is their look, obviously. According to our expert at Diagaa, certain gold color types look better with specific stones. Although at Diagaa we make every product in all three gold colors, to be more precise, our expert says that white gold particularly looks amazing with colored diamond rings, because its white color makes the stone's dark color pop out. And the third distinction, which we already talked about, is rhodium plating. Yellow and rose gold do not require that.
White Gold vs Platinum
A white gold ring and a platinum ring can look nearly identical. Up close, with a trained eye, there are differences. In price, there is almost always a significant gap.
Platinum is naturally white, not alloyed to appear white. Jewelry-grade platinum is typically 85 to 95% pure platinum mixed with small amounts of other platinum-group metals for stability. It requires no rhodium plating because its color needs no enhancement. That natural whiteness is permanent.
This is platinum's defining advantage. The white you see on a platinum ring today is the same white you'll see in fifty years. It doesn't fade, and it doesn't need to be restored. For buyers who value permanence above all else in their jewelry, platinum offers something white gold cannot match.
Platinum is also denser than gold; a platinum ring will feel distinctly heavier than a white gold ring of the same design. Some wearers love this substantial, grounding sensation. Others find it uncomfortable after a full day. It's worth putting a platinum ring on before committing, not just holding it.
Then there is the price. Platinum jewelry typically costs 40 to 60 percent more than an equivalent piece in 14K white gold, sometimes more. The gap exists because platinum is rarer, denser (meaning more material by weight in the same size piece), and more labor-intensive to work with.
What Is the Price of White Gold?
Well, the price of white gold depends on the amount of pure gold it contains. So if it is 18K white gold, which contains 75% pure gold.
Now, one thing: the price of gold changes frequently around the world, and in different countries the price of gold is different because of different government norms.
So to know the price of 18K white gold, you first have to check the live price of 24K gold in your particular country. Got it? Good, and to get the price of any kind of gold, as we are writing this article, Kitco says the live price of 24K gold is $4,037 in New York. That means:
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18K white gold price: 18 × 4037 ÷ 24 = $3,027
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14K white gold price: 14 × 4037 ÷ 24 = $2,354
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10K white gold price: 10 × 4037 ÷ 24 = $1,682
One more thing: these are the prices per 10 grams of a gold bar or coin. If you go for jewelry, the price will change according to labor charges, stone charges, and the total weight of the jewelry.
What Is White Gold Vermeil?
White gold vermeil is a term that appears frequently in online jewelry shopping, and it describes something different from solid white gold, even if a product photograph makes them look alike.
White gold vermeil is sterling silver with a coating of gold applied to the surface. To qualify legally as vermeil in the United States, that gold coating must be at least 10K in purity and at least 2.5 micrometers thick. The base is silver. The surface is gold. The appearance can be beautiful.
White gold vermeil offers the aesthetic of white gold at a genuinely accessible price point. And for fashion jewelry, for trend-driven pieces that won't be worn daily for decades, vermeil is a completely legitimate choice. What it is not is a substitute for solid white gold.
Which Skin Tone White Gold Jewelry Suits

Now this is a question not enough people ask before buying. You can love a metal, but if it does not complement your skin tone, something will always feel slightly off when you wear it.
The good news? White gold is one of those metals that works across skin tones, but it does not work the same way on everyone, and knowing the difference helps you wear it with more confidence.
If you have a fair or light skin tone, white gold looks naturally at home on you. The bright, silvery surface blends with lighter skin in an elegant, understated way, not too harsh, not too bold. It is the kind of combination that looks effortlessly put together.
If you have a medium or olive skin tone, white gold creates a beautiful contrast. The cool white of the metal pops against warmer skin, making the jewelry the first thing people notice, in the best possible way. Colored gemstone rings in white gold look especially striking on olive skin.
If you have a deep or dark skin tone, white gold is honestly one of the most flattering choices you can make. The high contrast between the bright white metal and deeper skin creates a look that is bold, rich, and incredibly eye-catching. Diamonds and white gemstones in white gold settings look particularly spectacular.
Is White Gold Appealing?
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It is perfect for colored gemstone rings
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It looks like platinum
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Requires timely rhodium replating
Knowing all these things about white gold, is it appealing to you? If yes, we make all our products in white gold. If no, do not worry; we make all our products in rose and yellow gold too, and guess what, in platinum as well. Just explore your perfect piece at Diagaa, and let us know the metal type only.
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